About

The Hayden Way is the brainchild of Australian cricket legend, Matthew Hayden AM. Following a professional sports career renowned for prolific partnerships and Australian batting records, Matthew focused upon a new ambition. To create a company that promotes a lifestyle centred on family, community, sustainability and social responsibility, through the passionate celebration of sports, wellness, recreation and leisure pursuits.

That ambition is now a tangible reality. The Hayden Way ran out onto the playing field in 2009. Since then, Matthew and his team of highly dedicated staff have been focused on developing projects to engage people on a multitude of levels. Through branded media, bespoke events, community projects, education and activities that encourage everyone to enjoy the benefits of an active and healthy lifestyle.

"Big dreams always start with the most basic executions of process. For me that was 25 years of watching the ball. Now, as I encompass my core philosophies, it is with the creation of The Hayden Way. A company whose vision is to inspire all of us to be the very best we can be and to make a real and sustainable difference to both community and country."

THE HAYDEN WAY'S MISSION 'GET OUTSIDE'

Our mission is to encourage not just individuals but entire communities to 'Get Outside'. Our encouragement can take on many forms. Spending time with your family and friends through physical activity, connecting with your 'Home Ground' or challenging and expanding your mental and personal comfort zones.

Inspired by the humanitarian and philanthropic interests of its founder Matthew Hayden, The Hayden Way is committed to extending a hand to those in need, and to giving back to the community with an underlying philosophy of the 'Gift of Giving'. This philosophy is at the very core of the company's mission and threaded through the overall business plans and all strategies.

THE HAYDEN WAY LIFESTYLE

In terms of our core business, our mission translates into The Hayden Way Lifestyle Brands, which include 2DANS Fishing, the Travel Bug and the most recent addition to our stable the Wellness, Food and Sports Brands.

"Since retirement I have set up The Hayden Way; a company that promotes a lifestyle centred on community and family, social responsibility and sustainability through the celebration of sport, recreation and leisure pursuits. I subscribe to the theory '˜make your vocation, your vacation' and my company attempts to bring together all of my passions in life: family, food, travel, fishing, cricket and surfing."

Social Media is also at the heart of everything The Hayden Way does and is fully integrated with the traditional media platforms that we utilise to ensure our Lifestyle Brands are developed, delivered and talking in the same WEB 2.0 language as the rest of the world.

The Hayden Way is an innovative sports, recreation and leisure lifestyle company, providing world class service to its valued partners and priding itself on outstanding delivery.

Under the vision and direction of its founder Matthew Hayden AM, the company's diverse activities all resonate with his core 'Get Outside' values.

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